I am Massimo Cabbia and I was born in Bologna, but I have been living in Forlì for many years, in the beautiful Romagna.
Over the years I’ve had the pleasure of contributing to the creation and commercial management of highly successful projects and brands, firstly as a Sales agent and later Sales Director. This has certainly shaped my thought, and contributed to my knowledge of the fashion sector.
Living a project since its inception, from product development to its marketing, is something that I have always loved, I have always done and I believe I will never be able to do without!
I always thought that there shouldn’t be a dividing line between who ‘creates the style’ and who looks after the commercial and marketing side of it. I strongly support that the exchange of opinion and experience combined with the sum of the two skills is fundamental in the creation of a product not only born to be commercially orientated but that has another purpose: To convince and thrill.
Once we reach this objective, the commercial success comes by itself.